How it all Began

Hi, I'm Julie ~ the curator behind
Groovy Growing! I’ve always loved greenery, but it really began to flourish when I moved away for school and was able to decorate my space with houseplants. I graduated from FSU in 2020, with a degree in Marketing. I worked
for several women-owned small businesses throughout the years. Actually, I've unintentionally only ever worked for women-owned small businesses. One day, as I was watering my houseplants, I was trying to figure out what I really wanted to do with my life. What would I be happiest doing? Then, it clicked. I'd be happiest spending my days hanging out with my plants and being surrounded by the beauty of nature. I remember while I was a student at FSU, I’d drive six hours home for long breaks with my plants safely buckled up in the back seat! The attention to detail and love that goes into caring for my plants translates into what I’ve created with Groovy Growing. Plants bring me so much joy, and now I'm on a mission to simply create joy in the community. I hope to make everyone who steps into my booth feel welcomed, appreciated, and leave feeling better than when they arrived.  

Follow Groovy Growing on Instagram + Facebook + TikTok to follow the journey! 

  • Mission

    To create joy in the community by bonding over the beauty of plants and sharing plant care knowledge with one another. 

  • Vision

    To be a respected source of healthy plants and plant care knowledge for beginners to experts. 

Plants with a Purpose

It's very important to give back to the community and share the joy of plants with those who need it most. For every fifty plants sold, one is donated!